The Truth Behind Fast Food Advertising free essay sample

This paper analyzes the duplicitous nature of advertising in the fast food industry, focusing on the advertisements of three multinational fast food companies, McDonalds, Kentucky Fried Chicken and Long John Silver. Fast food advertising has been allowed to profess anything, from the healthy quality of their food to the food companys contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesnt stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making outrageous claims such any health benefits, preferring to concentrate on marketing their services convenience, economy and perceived lifestyle. This paper endeavors to highlight this discrepancy in the industry and showcases three fast food companies and their advertising efforts in that regard. Fast food outlets have become the messiah for the millions of people out there who dont have more than five minutes to spare in grabbing a bite to eat or for the millions of mothers desperate for one night of not cooking dinner for the family. We will write a custom essay sample on The Truth Behind Fast Food Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There is certainly a lot to choose from. All one has to do is switch on the television, turn on the radio, go to the cinemas or even walk down the street. People from all walks of life are bombarded each and every day with jingles and gimmicks and catchcries, inviting the consumer to partake of their fried or greasy menu. Some appeal to the consumers need for convenience, others appeal to the consumers economic constraints, and others appeal to the consumers perceived utopian lifestyle. Some even go so far as to appeal to the consumers interest in healthy eating. But are these appeals from fast food conglomerates based on truth or are they just trying to beef up their profits duplicitously? This paper endeavors to explore some claims that fast food companies have made in the past through their advertising. Three fast food giants will also be held under the microscope and studied for any evidence of duplicity through their advertising.